THEIR STYLE MAY BE AS FRESH AS TOMORROW, BUT WE GO WAY BACK — TO 1853. That’s when Levi Strauss & Co. began. Later, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And they’ve been innovating ever since. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. The Levi’s®
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